Life Cykel · Email & SMS
The email program, flow by flow.
Where the money comes from today, what's switched off, and what we do with each flow. Every figure is live Klaviyo data.
Source: Klaviyo · trailing 12 months · attributed revenue · 40 flows
Flows (automations)$303,385 · 17%
Campaigns (manual sends)$1,437,824 · 83%
The mix is inverted — the program leans on manual blasting, not automation.
Healthy DTC: flows ~30%+ · our target: flip it
40
flows total — far more than the program needs
16 / $131,686
in draft — proven earners switched off
$7.64 → $0.89
welcome rev/recipient, before → after the prior rebuild
30,221 → $417
post-purchase reach → return ($0.01/recipient)
Flows — every flow, every verdict
Grouped by job. ● live ○ draft · red rev/recip = under $0.30 (barely earning).
Welcome
The #1 earner is switched off. The live replacement runs at a fraction of its efficiency.
$74,2483 flows · 1 live / 2 draft
Flow
Revenue (12 mo)
Recipients
Rev/recip
Action
WP_WELCOME
$57,650
7,543
$7.64
Restore
WELCOME_MARCH_2026
$15,651
17,684
$0.89
Rebuild
2025 Welcome Flow
$947
513
$1.85
Archive
Abandoned Cart & Browse
17 overlapping versions. The strongest is in draft; the live set is split across pixel variants.
$88,03317 flows · 7 live / 10 draft
Flow
Revenue (12 mo)
Recipients
Rev/recip
Action
WP_ABANDONED CART SHOPIFY-20_V2
$21,016
8,635
$2.43
Restore
2025 Abandoned Checkout
$12,250
6,269
$1.95
Consolidate
WP_ABANDONED CART KLAVIYO-20_V2
$8,135
3,429
$2.37
Consolidate
WP_ABANDONED CART SONAR-20_V2
$7,017
4,479
$1.57
Consolidate
T: ACRC
$6,578
2,005
$3.28
Consolidate
WP_ABANDONED CART SONAR
$6,169
3,814
$1.62
Archive
WP_ABANDONED BROWSE_20
$5,473
4,660
$1.17
Consolidate
WP_ABANDONED CART SHOPIFY
$5,037
2,223
$2.27
Archive
T: ACATC
$4,101
2,408
$1.70
Consolidate
T: Browse Product
$3,614
4,801
$0.75
Consolidate
WP_ABANDONED CART KLAVIYO
$3,110
1,951
$1.59
Archive
WP_ABANDONED BROWSE
$2,651
3,618
$0.73
Archive
T: ACATC Triple Pixel
$906
387
$2.34
Archive
2025 Browse Abandonment
$773
307
$2.52
Archive
T: ACRC Triple Pixel
$634
331
$1.92
Archive
T: Browse Product Triple Pixel
$338
818
$0.41
Archive
T: ACATC Custom Pixel
$231
267
$0.86
Archive
Subscription
The healthy core of the program. Protect it.
$67,5765 flows · 5 live / 0 draft
Flow
Revenue (12 mo)
Recipients
Rev/recip
Action
WP_SUBSCRIPTION-RENEWAL
$43,702
48,766
$0.90
Protect
WP_SUBSCRIPTION ONBOARDING
$20,448
31,205
$0.66
Protect
WP_SUBSCRIPTION_CANCELLATION
$2,054
8,569
$0.24
Keep
H: Recharge Subs – BH Set BOX Update
$1,183
663
$1.78
Keep
US Biohacker Subscriber Retention
$189
2,664
$0.07
Archive
Winback
One strong live flow doing the work; an old 2020 duplicate alongside it.
$30,8282 flows · 2 live / 0 draft
Flow
Revenue (12 mo)
Recipients
Rev/recip
Action
Customer Winback 2025
$27,443
44,437
$0.62
Protect
Customer Winback new
$3,385
8,930
$0.38
Archive
Review
Working at volume. Keep the request + submitted; drop the duplicate.
$28,3173 flows · 2 live / 1 draft
Flow
Revenue (12 mo)
Recipients
Rev/recip
Action
WP_REVIEW-REQUEST
$25,536
107,709
$0.24
Protect
WP_REVIEW-SUBMITTED
$2,166
559
$3.87
Keep
Okendo Review Invitation Feb 2025
$615
2,378
$0.26
Archive
Post-Purchase & Cross-Sell
The cross-sell engine — and it's nearly dead. The biggest upside on the page.
$6,2184 flows · 3 live / 1 draft
Flow
Revenue (12 mo)
Recipients
Rev/recip
Action
WP_REPLENISHMENT-REMINDER
$3,564
17,123
$0.21
Rebuild
WP_NURTURE-FLOW
$2,237
14,670
$0.15
Rebuild
Lion's Mane Post Purchase Flow
$417
30,221
$0.01
Rebuild
US Biohacker Post Purchase Flow
$0
82
$0.00
Archive
Lead / Quiz / Other
A few efficient small flows worth keeping; the rest are stale duplicates.
$8,1656 flows · 4 live / 2 draft
Flow
Revenue (12 mo)
Recipients
Rev/recip
Action
WP_MUSHROOM-QUIZ-20
$4,686
3,222
$1.45
Keep
WP_BACK IN STOCK
$1,839
322
$5.71
Keep
WP_MUSHROOM-QUIZ
$843
441
$1.91
Archive
Cellular Giveaway 26
$797
2,006
$0.40
Keep
WP_PRICE DROP
$0
1
$0.00
Archive
2025 Back In Stock Flow
$0
11
$0.00
Archive
Protect — working, leave it
Keep — fine, minor tidy
Restore — proven, turn back on
Rebuild — live but dead, redo
Consolidate — merge the duplicates
Archive — turn off
Campaigns & SMS — the other 83%
Manual sends carry the program. High volume, thin per-send return.
Email campaigns $1,360,102
Sends (12 mo)239 · ~4–5 / week
Open rate~56% (Apple-inflated)
Click rate0.50%
Patternfull-list blasts, not segments
SMS $77,722
Sends (12 mo)65
Click rate23% (strong)
Rev / recipient$0.076
Readattention, not conversion
Fix: send less to engaged segments, build a real calendar, and point SMS at offers + the new landing pages.
The Plan
From 40 flows to ~10 that earn.
Same verdicts as the rows above, tallied — then sequenced into the weeks we're already working.
Week 1
Restore Welcome
Bring back the proven welcome logic; fix the rebuild that cut rev/recipient 88%.
Week 2
Cart & Browse → 2
Merge 17 versions into one cart + one browse flow on the best trigger. Archive the rest.
Week 2–3
Rebuild Post-Purchase
Turn the dead 30k-reach flow into a real ritual + cross-sell: single → set → gummies.
Week 3–4
Replenishment & Campaigns
Time reorders to runout; segment campaigns; monetize SMS. Protect subscriptions throughout.