Lifecykel · US Program

The build — live progress.

The website, email & SMS rebuild: the work shipped, the results we're driving, and what's next.

In motion
Updated weekly
01

What we've built

tap any to open the real thing
The new storefront

Homepage, rebuilt in the brand system.

Faster, clearer, story-forward — the liquid-vs-powder proof, the stack, and the Biohacker Set on one coherent system.

Open the homepage →
Storefront

Product page

The Lion's Mane PDP — conversion-focused, driven by the product accent. The template for all six.

Open →
Lifecycle

Email & SMS plan

The full program build — flow suite, campaign cadence, segmentation, and rollout.

Open →
Diagnosis

Email breakdown

All 40 flows audited — what's working, what's switched off, and the fix for each.

Open →
02

The results we're driving

baseline → goal · figures from the Klaviyo audit
Flows = share of email revenueautomations earning on their own
Now 17%Goal 30%+
Baseline
Campaign click ratetighter segmentation, better sends
Now 0.5%Goal 2%+
Baseline
SMS revenue / recipientattention that converts
Now $0.076Goal $0.25+
Baseline
Flows consolidated40 fragmented → one clean suite
From 40 flowsTo ~13
In progress
New storefrontShopify Horizon rebuild
Build ~60%Goal Live
In progress
03

Where each lane stands

Website

68%
Homepage & PDP comps built · Horizon build underway · launch next.

Flows

25%
Audited & diagnosed · suite planned · core flows in build.

Campaigns

15%
Segmentation & cadence designed · calendar build next.

Amazon

10%
Listings diagnosed · catalog cleanup queued (weeks 2–4).
04

Shipped & next

a running record

Shipped

  • ✓Popup capture A/B test launched on sitethis week
  • ✓Product page (PDP) built — Lion's Mane templatethis week
  • ✓Homepage comp built (brand system applied)this week
  • ✓Email & SMS program plan deliveredthis week
  • ✓Welcome-flow diagnosis ($7.64 → $0.89 break found)last week
  • ✓Email breakdown — all 40 flows auditedlast week
  • ✓Email/SMS revenue diagnosis (flows 17% vs 83%)last week
  • ✓Full Klaviyo audit completewk 1
  • ✓Storefront rebuild started (Horizon)wk 1

Next up

  • NowRestore the proven welcome flow
  • NowFinish & launch the storefront
  • SoonConsolidate abandoned cart (17 → 1)
  • SoonSegmentation + campaign calendar live
  • Wk 2–4Amazon listing & catalog cleanup

Lifecykel US · website, email & SMS · weekly snapshot. Audit figures are Klaviyo-attributed, trailing 12 months. Progress is a current estimate.